Korean Beauty Trends 2020Posted on 08/01/2020
The New Year brings new resolutions, new motivations, new #skingoals, and also, new beauty trends. With Korea at the forefront of the global beauty industry, and becoming increasingly popular every year in Western countries, it only makes sense that many beauty trends stem from South Korea. Some common Korean beauty trends that have already made their way into our hearts and routines include the 10 step routine, snail mucin products, glass skin, LED masks, sleeping masks and cushion foundations, just to name a few. So as a new year (and new decade) begins, let’s look at 5 Korean Beauty Trends for 2020!
The philosophy of skip-care is to take a minimalist approach to your skin care routine. Whilst the 10 Step Korean Skin Care Routine still remains relevant, as always mentioned, not all 10 steps are necessary. It’s far more important to listen to your skin’s needs (which may change daily) and customise your routine than it is to count the number of steps. As more people are becoming aware of this, the trend is to now use multi-functional products to consolidate your skin care routine. A more simplistic approach to your skin may be what works best for you. Of course, personalisation is still key. If you have more comprehensive skin needs, a longer routine with specific individual products may work better. Either way, both routines still produce amazing results when practiced consistently. Both approaches to skin care also keep to the essential stages of caring for your skin i.e. cleanse, prep, treat and protect.
Skip-care not only adapts better to those with busy lifestyles, but this trend also embraces the evolution of skin care technology. As more innovative, ‘hybrid products’ become available, we can use these products to ‘skip’ certain steps in our routine without forfeiting efficacy. Additionally, by condensing your routine, you’re also reducing waste and creating a more sustainable routine.
2. Clean Beauty
Although clean beauty is not a new trend, it is becoming increasingly important, particularly in K beauty. Many Korean beauty brands already formulate products that are free of parabens, PEG, silicone, artificial fragrance, artificial colourants and other toxic as well as potentially harmful ingredients. In addition to this, brands are constantly hearing the needs of those with super sensitive skin. Creating products without skin-irritating ingredients, or products that are tested to have very low to nil chance of producing skin irritation, is a high priority.
Many K beauty brands in South Korea are already cruelty free and now, they’re also shifting towards using vegan friendly formulas. In 2019 we saw products re-released with upgraded vegan friendly formulas. This is especially true for KLAIRS, who are currently working on redeveloping all product formulas to become 100% vegan. They are also recreating product packaging to become more eco-friendly. Aromatica is another completely vegan K beauty brand.
3. Cream Skin
For a while, it’s been all about Glass Skin; skin that is dewy, radiant, glowy and appears poreless with a mirror-like shine. Now, the Korean beauty trend that’s predicted to take off in 2020 is Cream Skin.
Unlike the Glass Skin trend which is a look achieved by layering hydrating essences, serums and moisturisers, Cream Skin is a product, texture and a look. In K beauty, toners and essences are also referred to as ‘skin’. Cream Skin is a hybrid between a toner and a moisturiser, with a light, milky texture. This hybrid product aims to soften and prep the skin like a toner while delivering the hydration and benefits of a moisturiser. Skip-care has definitely driven this trend as many move towards minimising their skin care routines by using multi-tasking products. The result of using cream skin? A soft, supple, moisturised look that’s still dewy but not as ‘shiny’ as glass skin. This look is achieved in fewer steps and using fewer products than glass skin.
Due to this growing trend, some Korean beauty brands have already created their own cream skin products e.g. Laneige Cream Skin Refiner Mist.
Korean beauty products centre around the key active ingredients and the benefits they deliver to your skin. K beauty has brought unique ingredients into the skin care world such as Snail Mucin, Bee Venom, White Truffle, Propolis and Cica. In 2020, whilst not completely new, there is likely to be an increase in the use of Ginseng.
Ginseng is a herbal ingredient originating from Korea and China that stimulates collagen production and reduces the appearance of winkles and fine lines. It also accelerates skin cell regeneration which assists in brightening skin complexion while protecting your skin from free radicals. Currently Korean skin care products that contain Ginseng often extract from the root. In 2020, expect to see an increase in the use of Ginseng extracted from the seed, which delivers more powerful anti-ageing benefits.
5. Skin Care Is Self Care
Koreans see their daily skin care routine as a self care routine rather than a chore. It’s a way for them to pamper themselves, unwind for the day and have some me time. This year, the move towards adopting this perspective as well as the approach to listen to what your skin needs (which may vary daily), will place even more emphasis on the fact that skin care is a form of self care.
Skin care is not just about having ‘nice looking’ skin. There will be a trend in people taking a more holistic approach to taking care of their skin; seeing it as part of overall health and wellness including physical, mental and emotional well-being.
So there you have it, some Korean beauty trends to look out for this year and trends we’re definitely loving! Will you be adopting any of them?
Which Korean beauty trend are you most excited for in 2020? What other beauty trends have your heard will take off this year? Let us know in the comments below!
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