Aromatica is a Korean beauty brand that represents the beginning of Clean Beauty in Korea. This brand creates safe and effective products using aromatherapy herbs, with its founder being a first-generation aromatherapist in Korea. The brand philosophy centres around creating an eco-friendly world through safety and efficacy. Aromatica maintains this philosophy by using only safe, organic, botanical ingredients that are highly effective. All products have 100% worry-free formulas with no synthetics, parabens, sulfates or other controversial ingredients. In addition, all of Aromatica’s products are cruelty free and do not contain any animal-derived ingredients, leading to the brand becoming a partner of the Vegan Society in 2015.
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