Our Vision & Mission
Owned and operated by myself and my other half, Let’s Face It brings authentic, effective and affordable Korean beauty brands into the Australian market. Our mission is to help others take care of their skin and face their skin concerns with Korean skin care.
We want to share the best of Korean skin care & beauty with our fellow Aussies because we have experienced first hand how successful it is in improving various skin conditions and overall skin health. As a bonus – it’s inexpensive!
We realise that whilst life will never be perfect all the time, your skin can be and there’s no better time than now to start taking care of your skin! Let’s Face It provides solutions to general skin care problems at an affordable price. These include dry / dehydrated skin, enlarged pores / blackheads, oily skin, dullness, pigmentation, ageing and more. Whatever your skin type, skin concern or general skin care needs are, you’ll find something suitable for your skin with us.
All our products are imported directly from Korea and the brands we curate formulate products without toxic or harmful chemicals. Our wide range of products from popular brands such as COSRX, Klairs, Neogen, Pyunkang Yul (just to name a few) as well as from globally recognised brands such as Missha, Laneige, Innisfree, Etude House, Skinfood & more is constantly expanding.
Why Korean Beauty?
With Korea being at the forefront of the skin care industry, we want everyone in Australia to discover the world of Korean Beauty too.
Korean brands focus on using natural, safe ingredients and place importance on treating the root of the skin condition. Their products are highly effective, affordable, innovative and gentle. Many Korean brands also have a strong philosophy on being environmentally friendly and sustainable, and are animal cruelty free!
Gain more insight into why Korean skin care is so amazing in our blog post: Why Korean Skin Care Is SO Good.
Our Core Values
Being Honestly Helpful
At Let’s Face It, we value honesty. We promise to be transparent with you when it comes to all product information on our site. This includes disclosing full ingredients lists, product benefits as claimed by the brand as well as offering fair prices. We also guarantee that all our customer product reviews as well as blog reviews are all genuine and based on our customer’s and/or blogger’s own opinions. We don’t believe in fake product reviews!
Additionally, we promise to go above and beyond to be as helpful as we can be when it comes to your enquiries and concerns. We will try our absolute best to recommend products that we believe will best suit your skin type and concerns.
We use environmentally friendly packaging for all orders and any extra collateral we include in the orders e.g. Thank You cards, are also recyclable. Our Let’s Face It Drawstring bags can also be reused as a carry pouch to store anything you wish! Also very handy for travelling.
Commitment To Your Overall Wellness
We don’t just want to help out with your skin concerns. We’re also committed to improving the overall health and wellness of our community. Why? Because we believe body and mind can affect your skin condition, and visa versa.
For this reason, we’ve teamed up with some like minded Australian organisations, small businesses, bloggers and influencers. Our partners are offering the LFI fam a variety of products and services that may meet your needs outside of your love for K beauty!
Check out our Community Page.
We’re here to help!
We launched Let’s Face It at time when we were at a crossroads in life and we literally said – let’s face it! We stepped out of our comfort zones for something we truly believe in. But it’s not always easy to face life’s challenges and obstacles head on and when you’re feeling down, stressed or overwhelmed, sometimes you just need to unwind and pamper yourself – and we are here to help you do that too!
We truly believe in the importance of self care. We want our community to be the best versions of themselves both physically and mentally, for themselves and also their loved ones. Whether acne gives you stress and anxiety, wrinkles put you in a low mood, or pigmentation makes you self conscious, we genuinely want to help with your skin concerns. Don’t be shy – email us at firstname.lastname@example.org so we can help!
And when you need a time out from life, sheet masks are here for you too!
Jie & Anthony